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Digify Africa’s WhatsApp Learning Bot, Naledi, bags a Gold Smarties Award for Social Messaging

We are thrilled to share that our WhatsApp Learning Bot walked away with a Gold MMA Smarties Award for Social Messaging / Chat Apps on the 22nd of February 2022.


Naledi was our first WhatsApp Learning bot, created with Meta and Techsys.Naledi leverages the power of WhatsApp to deliver demand-driven digital skills for youth who want to upskill. The course covers critical topics to help users become Facebook Marketing Pros like, Taking Your Business Online, Building an Online Community, and Growing Your Audience using Facebook, WhatsApp, and Instagram.


Naledi offered a unique learning experience through rich content and quizzes. It also featured study groups and a layer of gamification to provide an interactive learning experience. Once users complete the course, they could take the Meta Blueprint Certification, which they could use for business and employment opportunities.


Since its launch in September 2021, Naledi took off earning three prestigious awards; a New Gen Award Silver Award for Most Innovative App and two Assegai Awards in Use Of New Technology and Innovative Solution; Naledi was also a finalist in other awards, including the Loeries and MTN App of the Year.

“Winning this award is quite an achievement for our team, who worked around the clock to ensure a superior product that offers a seamless learning experience. The MMA Smarties Awards are the benchmark for mobile marketing excellence, and Naledi was up against some of the best social messaging innovations in the country. Taking this one home is a massive endorsement of our efforts”

– Gavin Weale, Founder and CEO Digify Africa. 

E-learning exploded as a method of delivering education during COVID, and we needed to innovate to keep up. What was crucial for us was creating a cost-effective and accessible learning solution to ensure that no one gets left behind.Soon after launching Naledi, we introduced two more WhatsApp Learning bots  Kitso, and Lesedi, which are currently running.


Kisto was created for educators as part of our efforts to promote online safety in schools. Educators can access a range of online safety content, all from the convenience of their phones, from tips on spotting fake news to understanding cyberbullying. This way, we ensure that educators are empowered to play an active role in supporting teens online.


Lesedi, which we also launched in September at the Chat For Impact Demo Day, targets 18-35 year-olds who need vital digital skills to help them access further training and employment opportunities.


We continuously improve our WhatsApp Learning bots to deliver engaging content through an exceptional user experience.This year, we added three new topics to Lesedi: Accessing Services Online, Tools for the Future of Work, and Job Readiness to give Lesedi users added value and help them stand out in a competitive job market.


Through our WhatsApp Learning bots, we have been able to amplify impact and reach thousands of people across South Africa.

With hundreds of new registrations daily, we are on our way to building a thriving online ecosystem of young people who are upskilling  to unlock opportunities in the digital economy. We believe that our work with WhatsApp Learning bots can make a valuable contribution towards bridging the digital divide.