In 2014, Digify Africa ran its first digital skills bootcamp pilot in Johannesburg for 15 young unemployed people, supported by Google. By the end of 2015, the bootcamps had continued on a quarterly basis, with an almost 100% success rate of progressing graduates into industry jobs.
Working with the Google Africa team, in 2015 we hosted and presented to multiple senior stakeholders within the company to motivate for an expansion of this program as part of Google’s economic impact work on the continent. We hosted a meet and greet with Matt Britten, the VP for EMEA, to explain our work, introduce some participants, and discuss possible future investment and scaling opportunities. We then launched a new higher-volume initiative called Digify Bytes, aimed at introducing young people to the possibilities of a career built on digital skills. This managed to secure co-funding from the British Council and the Rockefeller Foundation.
In early 2016, building on the foundation of our work with the Digify programme, Google announced an initial commitment of $1,000,000 with the ultimate aim of training a million young people on the continent. Working with us and a network of other training companies across the continent, and using the template of training and engagement we had designed, Google achieved that target of one million trained in 2017.
Digify Africa mobilised project teams and trainers across 10 African countries within weeks of the kick-off, and contributed 70,000 to the overall target of young people trained face to face.
Here is some awareness we received from this initiative:
Digify Africa has designed and rolled-out several public policy impact programmes for Facebook across the African continent.
Digify Pro is an immersive, award-winning 10-week Digital Marketing bootcamp supported by Facebook. We source high potential/low opportunity youth in South Africa, Kenya and Nigeria.
The program helps unemployed learners become competent digital marketing professionals with practical experience in social media, analytics, search, SEO, content and UX.
630+ graduates of Digify Pro
90%+ success rate in job placement
85%+ retention rate
Boost with Facebook
Digify Africa provides free half-day workshops designed to help entrepreneurs to take their businesses to the next level.
Through practical, hands-on learning, the sessions have helped participants to develop a powerful digital footprint for their businesses by using tools such as Facebook, WhatsApp & Instagram for Business.
6000+ young entrepreneurs upskilled face-to-face in South Africa
Kicked off in 2019, this internet safety skills campaign has helped thousands of high school learners across South Africa build online resilience while gaining critical digital literacy skills.
Digify Africa executes the entire campaign, from strategy and social media engagement, to activation and training in schools. In 2020 this campaign rolled-out countrywide, with an additional focus on parents, educators and wider communities.
9000+ students trained face to face
Train the Trainer
Our approach to upskilling young digital professionals – many of whom are graduates of our own programmes – to become Digify trainers, has become the basis of the model Facebook has used for its public policy programmes across the continent.
50+ professional trainers equipped with skills to facilitate our programmes across the African continent
Since 2018, we have helped one of SA’s largest banks make a significant change in how they do customer service on social media.
Standard Bank receives 22,000+ queries a month through its social channels. The bank is very aware that social is one of its most important customer experience channels – not just a one-way opportunity to push marketing messages.
It’s a window directly into each customer’s problems and how they are being handled. And because of this, the bank knew it needed a way to truly listen and engage with its community, not only improving customer service but also creating meaningful connections.
The solution was to partner with Digify Africa, to recruit, train and manage a team of social media community managers to deliver quality customer interaction.
The project is about more than just the core output of talking to customers on social. The Digify graduates are also provided with job training and constant inspiration, and the work is designed to be their springboard into a digital career.
Almost 800,000 customer queries and responses dealt with directly since inception
50+ careers launched
Case Study 4: #16Voices
Our client V&A contacted us at the beginning of June asking us to create a powerful campaign that would assist them in connecting with the Youth.
How do we come up with something fast, simple and easy to put together?
That helps us leverage Youth Month in a fresh way that encompasses our Artist imperative & direction?”
South African Youth between the ages of 16 – 35
16 June 1976 & Youth Month.
Police Brutality, GBV, Black Lives Matter, Covid-19, Lockdown.
47+ Artist show of interest
125+ viewers of the webinar
302 000 reach on Facebook
27 000 Impressions on Twitter
57 204 Impressions on Instagram
Our campaign was chosen as a Loerie’s Finalist in the Social Media Campaign category for 2020.
Our client looks forward to continuing #16Voices annually.
Following this project, the client asked if we could assist in placing specialised doctors in Tanzania, primarily targeting Tanzanians, the African diaspora, USA and Europe. SoulProviders Collective developed a through the line strategy that best communicates living and working in Tanzania. The concept Karibuni was born derived from the phrase Karibu which means we welcome you.
The aim was to promote Tanzania not just as a place of work, but a place where our doctors will find a home, purpose and a unique lifestyle. In a month we garnered a total of 327 leads, 100 of these were from Tanzanians.
Africa Health Placements needed medical doctors to sign up for placements in rural clinics across South Africa. Initially, the clients budget was allocated for an above the line advertising campaign, however they turned to SoulProviders to come up with a creative way to do this online.
We created a #DearDoctors campaign calling on doctors to serve the communities in rural parts of South Africa. In 2,5 months more than 730 doctors signed up for rural job positions. Over 200 doctors were placed in rural clinics by the client – and as a result, over 2 million patients have had doctor consultants where there were no doctors previously.