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Channel Africa: Overcoming the challenge of youth unemployment

Our Founder and CEO Gavin Weale discusses the driving force behind Digify Africa, namely the number of young people who are struggling to find to find their way into employment. “That’s the challenge we’ve been battling for the past 10 years, and it’s really about how do we bring opportunities that can give a young person that chance to get into the job market,” says Weale.

Weale shares the learning opportunities we offer that can lead to employment and entrepreneurial growth, including our digital marketing learning bot, Naledi. “At the moment, in terms of the digital space, WhatsApp is the tool that has the greatest opportunity in terms of getting into young people’s hands, so we’re excited to present a solution that reduces the barriers to entry,” says Weale.