The programme is self paced and entirely virtual allowing for flexible learning that fits any schedule. The teaching blends theoretical and practical skills, including weekly assessments, live briefs, and guest lectures, to help participants develop a holistic understanding of digital marketing.And is delivered by expert trainers who guide and support participants throughout their learning journey.
The programme is tailored to industry needs and is constantly updated to meet the digital marketing industry’s changing demands, making it one of the most trusted skills pipelines for digital talent. Many of the Digify Pro alumni have been able to launch successful careers at leading companies such as Wunderman Thompson, VML, Meta, and Primedia, with many venturing into business as freelancers.
“Digify Pro Online helped me to navigate the digital marketing space; not only did I gain new skills, but it also helped me to polish and build on the ones I had”-Ofentse Lebohoye Account Executive Primedia.
Digify Africa goes beyond imparting skills but also ensures that graduates are supported to thrive in their careers through job readiness training and post-program support. The programme prides itself on producing work-ready graduates who can transition quickly into the job market or participate in the gig economy.
Digify Pro Online Benefits
High Quality Training
Get the same calibre of top notch Digify Pro course content - just on a different platform and in your own time.
Pace Your Studies
Learn during your free time and complete course assessments when you're ready!
More Flexibility
Access training content using your preferred device - whether that's a laptop, tablet or cellphone.
Live Client Briefs
Practice the skills you've gained by completing real client briefs to test your digital marketing prowess.
Digital Marketing Skills To Set You Apart
Whether you're launching your own freelancing business or hoping to kick off your digital marketing career, Digify Pro Online will set you up to success.
Placement Assistance
After completing Digify Pro Online successfully, you'll receive assistance with finding clients and work opportunities through our placement programme.
Course Topics
Introduction to Digital Marketing
Discover how digital marketing varies from traditional marketing, and the career opportunities in this field.
Introduction to Social Media
Shift your focus from posting for fun to sharing for brands. Get a first look at how social media analytics work, how to report key metrics and manage an online community.
Digital Strategy
Learn strategy frameworks that you can apply toward content development, creation, platforms and influencers.
Introduction to Content Marketing
Harness the power of online story-telling. Learn how to generate content ideas, amplify your success with SEO and launch email campaigns.
Paid Advertising
How does paid marketing differ from organic content creation? Get the answer in this course, and learn key principles of Facebook and Google Advertising.
Data Led Decision Making
Let's talk numbers! Discover how to use qualitative and quantitative data tools to improve your digital strategies.
Introduction to eCommerce
How can you sell products and services online? Learn how to create an online store and help customers discover your offerings.
Website Content Management Systems
Dip your toe in website creation. Learn how to navigate the WordPress dashboard, and create pages and posts. Understand website SEO and UX/UI design.
Craft your Career
Learn how to practically use AI tools in the workplace or business to enhance your digital skills.
Course Specialisations (Electives)
Paid Advertising
This Paid Advertising specialisation covers Meta Digital Marketing Associate fundamentals and specializes in Google Search Ads and Google Display Ads.
Data Analytics
The Data Analytics specialisations covers Google Analytics, Google Ads Measurement and Meta Marketing Analytics for professional digital marketers.
Content Marketing
The Content Marketing specialisation ,covers all things content related. Providing instruction and insights into the strategies, principles, and practical skills involved in creating, distributing, and managing content to attract and engage a target audience.
Applications Now Open for 2024
Apply now to be part of Digify Pro Online 2024 Cohort 4.0. in Kenya and Nigeria.
You’re just 2 simple steps away from learning with Digify Pro Online.
Follow these simple steps to kickstart your digital marketing career:
1. Complete a simple registration
2. An Assessment on the Digify Pro Online App
Please note applications for cohort 4.0 are open to only Kenyan and Nigerian residents.
Use the below link to apply. The link will redirect you to our a Google Form to complete your application. Applications close on the 21 January 2024. Please ensure you select the specific country link to apply.
Frequently Asked Questions
Follow the link to the Google Form, conduct a simple registration. Our dedicated team will then share a link to the Digify Pro Online App should you meet the criteria.
Digify PRO Online is a FREE course.
The programme starts in 07 February 2024
Anyone who is 18-35 years old and wants to kick start their career within the Digital marketing industry, Freelancers or Entrepreneurs looking to increase their digital footprint
Yes.
We will reach out to set up an online interview as part of the shortlisting and selection process.
After all the application process has been conducted, the Digify Pro team will be in touch before the 07 February 2024. Should you not receive any communication after the stipulated date, please consider your application unsuccessful.
The course will cover the following modules;
Digital Marketing Fundamentals
Introduction to Social Media
Digital Strategy
Content Marketing,
Introduction to Paid Advertising,
Introduction to Data-led Decision Making
Introduction to eCommerce
Website Content Management Systems
Craft your career
Upon completion of the above modules, successful candidates will be able to choose one elective from the below;
Paid Advertising
Data Analytics
Content Marketing
Digify Pro Online will be done on the Digify PRO Online app, which is a cloud-based digital learning platform where learners access their learning material.
Digify Pro Online does give Orientation. In Digify Pro culture, we call it O-Week. Orientation week has been created to prepare and inspire you. The week assists you in having an understanding of what exactly is expected from you, who Digify Africa is, and what the next 10 weeks look like. In conclusion, O-week helps you adjust to the pace and structure of Digify Pro Online.
It is not the right of participants to receive placement, but your performance, work ethic, attitude, and conduct during the programme will be what is measured to determine if you can go into a working space with our stakeholders to perform well and represent Digify Africa as a graduate.