Digify PRO Online presents an innovative and empowering digital entrepreneurship programme for unemployed youth (18-35) in South Africa, Nigeria and Kenya. Centred around the dynamic field of digital marketing, the programme unfolds across 3 progressive phases, each meticulously designed to equip participants with practical expertise to set them up for self-sustaining digital careers.
The programme is tailored to industry needs and is constantly updated to meet the digital marketing industry’s ever-changing demands, making it one of the most trusted skills pipelines for digital talent. Digify Pro alumni have launched successful careers at leading companies such as Wunderman Thompson, VML, Meta, and Primedia, with many more, venturing into digital entrepreneurship as freelancers.
“I stepped into this program open to learning as much as I could about digital marketing and I completed it with new information about my abilities to collaborate well with others, to be an even effective researcher and project coordinator.” – Lebohang Ntoele, I’m an educator, researcher and Pro 3.0 Graduate
Digify Africa goes beyond imparting skills but also ensures that graduates are supported to thrive in their careers through entrepreneurship training, work readiness training and post-program support. The programme prides itself on producing graduates who can quickly transition into the job market and/or participate in the gig economy.
Digify Pro Online Benefits
High Quality Training
Get the same calibre of top notch Digify Pro course content - just on a different platform and in your own time.
Pace Your Studies
Learn during your free time and complete course assessments when you're ready!
More Flexibility
Access training content using your preferred device - whether that's a laptop, tablet or cellphone.
Live Client Briefs
Practice the skills you've gained by completing real client briefs to test your digital marketing prowess.
Digital Marketing Skills To Set You Apart
Whether you're launching your own freelancing business or hoping to kick off your digital marketing career, Digify Pro Online will set you up to success.
Placement Assistance
After completing Digify Pro Online successfully, you'll receive assistance with finding clients and work opportunities through our placement programme.
Digify PRO Foundational Phase:
The Foundation level is designed to equip learners with fundamental knowledge and skills in digital literacy, AI basics, cybersecurity and career readiness. This level introduces participants to key concepts, ensuring they are prepared for the more advanced modules in the Intermediate and Advanced levels.
Digify Pro Online Foundation Phase is now open.
- A gateway to the broader Digify Pro programmes
- Introduces participants to the fundamental aspects of digital marketing
- Suitable for candidates without prior knowledge of digital marketing or any formal post-matric training
- Entirely self-paced and self-guided programme
- Can be completed within 4 weeks.
Course Topics:
Overview of digital marketing | Understanding the digital landscape | Basic digital marketing terminologies | Current Digital marketing trends | Overview of Social Media Platforms | Intro to Community Management | Basic Social Media Analytics | Google Workspace |Basic Financial Literacy| How to craft your CV & LinkedIn Profile| Goal Setting | Mental Health in the workplace| Networking – Creating networking opportunities from within the office, networking successfully as a freelancer and business owner.
Enrollment: Open from 5 May – (Ongoing)
Digify PRO Intermediate Phase:
Digify Pro Online Intermediate Phase is open to applicants who successfully complete the Foundation Phase.
- Propels participants into strategic digital marketing
- 10 weeks of vigorous learning
- Delves into sophisticated topics such as:
- content creation, social media tactics, email marketing, data analytics, Search Engine Optimisation, e-Commerce and paid advertising
- Emphasis placed on real-world data analysis
- Participants tasked with executing comprehensive digital marketing campaigns and business plans
Intermediate Bootcamp: Starts 18 June 2025
Course Topics
Digital Marketing Strategies
Discover how digital marketing varies from traditional marketing, and the career opportunities in this field.
AI in Social Media Marketing
AI can enhance creativity, efficiency, and performance in social media marketing. Learners will explore tools and techniques to create impactful campaigns and optimize them for maximum engagement and results
Entrepreneurship in the Digital Age
Entrepreneurship in the digital era presents new opportunities for innovation and growth. Acquire the skills to leverage digital tools, AI, and data-driven strategies to build and scale businesses.
Cyber Security
Learn the importance of cybersecurity in digital marketing. It equips them with practical skills to identify, prevent, and mitigate cybersecurity risks, ensuring the safety of campaigns and data.
AI-Driven Paid Advertising
How does paid marketing differ from organic content creation? Get the answer in this course, and learn key principles of Facebook and Google Advertising.
Data Led Decision Making
Let's talk numbers! Discover how to use qualitative and quantitative data tools to improve your digital strategies.
AI in E-Commerce
How can you sell products and services online? Learn how to create an online store and help customers discover your offerings.
Website Content Management Systems
Dip your toe in website creation. Learn how to navigate the WordPress dashboard, and create pages and posts. Understand website SEO and UX/UI design.
Craft your Career
Learn how to practically use AI tools in the workplace or business to enhance your digital skills.
Digify PRO Advanced Phase:
After completing the core modules from the Intermediate Phase, learners will select one of the following specialisation streams for deeper learning and certification:
- Paid Advertising: Creating personalised ads using data and AI tools and understanding how to target the right audience.
- Marketing Data & Analytics: Understanding and evaluating content performance using AI
- Cybersecurity for Digital Marketing Professionals – Understanding how to protect brands and data in the digital age
- Content Marketing: Creating and scaling content using AI for automation and optimisation (compulsory module)
You will also learn how to become a successful freelancer who can navigate the gig economy.
- The pinnacle of the Digify Pro Online journey
- 6 Weeks of expert learning
- Offers participants the opportunity to specialise and excel in their chosen area of digital marketing expertise.
- Engaging in specialised, highly in-demand elective paths: content strategy, data analytics, or paid advertising.
Advanced Bootcamp: Starts 1 September 2025
Course Specialisations (Electives)
Paid Advertising
This Paid Advertising specialisation covers Meta Digital Marketing Associate fundamentals and specializes in Google Search Ads and Google Display Ads.
Cyber Security
This pathway builds on core digital marketing skills and introduces advanced cybersecurity measures tailored for marketing teams.
Data Analytics
The Data Analytics specialisations covers Google Analytics, Google Ads Measurement and Meta Marketing Analytics for professional digital marketers.
Content Marketing
The Content Marketing pathway prepares learners for creating and scaling content using AI for automation and optimisation.
Digify PRO Online, your gateway to digital entrepreneurship!
Frequently Asked Questions
Click the APPLY TODAY button. You will be directed to the Application Form. Once you’ve completed the form, you’ll be invited to enrol on our Pro Online App, register an account and select PRO Online 7.0 Application.
PRO Intermediate is only open to applicants who have successfully completed the Foundations programme. Apply for PRO Foundations to secure your spot.
PRO Advanced is only open to applicants who have successfully completed the Intermediate programme. Apply for PRO Foundations to secure your spot.
Digify PRO Online is a FREE course.
The Foundations program is open year round, you can apply at any time. To be eligible for PRO Intermediate ensure you complete PRO Foundations by 2 June 2025.
Anyone who is 18-35 years old and wants to kick start their career within the Digital marketing industry, Freelancers or Entrepreneurs looking to increase their digital footprint
After all the application process has been conducted, the Digify Pro team will be in touch within 2 weeks of your application. Should you not receive any communication after the stipulated date, please consider your application unsuccessful.
The course will cover the following modules;
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Module 1: Digital Marketing Strategies
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Module 2: Entrepreneurship in the Digital Age
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Module 3: AI in Social Media Marketing
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Module 4: Cybersecurity for Marketers
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Module 5: Data-Led Decision Making
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Module 6: AI-Driven Paid Advertising
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Module 7: AI in E-Commerce
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Module 8: Website Content Management Systems
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Module 9: Craft Your Career
Upon completion of the above modules, successful candidates will be able to choose one elective from the below;
Content Marketing Specialisation (Compulsory)
Digify PRO Online will be done on the Digify PRO Online app, which is a cloud-based digital learning platform where learners access their learning material.
Digify Pro Online does give Orientation. In Digify Pro culture, we call it O-Week. Orientation week has been created to prepare and inspire you. The week assists you in having an understanding of what exactly is expected from you, who Digify Africa is, and what the next 10 weeks look like. In conclusion, O-week helps you adjust to the pace and structure of Digify Pro Online.
It is not the right of participants to receive placement, but your performance, work ethic, attitude, and conduct during the programme will be what is measured to determine if you can go into a working space with our stakeholders to perform well and represent Digify Africa as a graduate.
Apply now to be part of Digify Pro Online 2024 Cohort 5.0. in South Africa
- Say “HI” to Didi (our WhatsApp chatbot) on 076 988 7920 and follow the prompts to check programme eligibility.
- Take the basic digital marketing assessment.
- Upon completion of the assessment, Didi will advise you on which programme you are eligible for, depending on your assessment mark
- If eligible for the Digify PRO Foundational Programme, immediately start learning by clicking the link shared by Didi.
- If eligible for the Digify PRO Intermediate Programme, click the link shared by Didi and follow the application process.
Digify PRO, your gateway to digital entrepreneurship.