At Digify Africa, we believe that access to financial education is a key step toward unlocking opportunities for budding entrepreneurs —and today, we’re proud to announce a powerful new partnership making that vision a reality.
We’ve teamed up with Satrix, one of South Africa’s leading provider of index-tracking investment products and exchange traded funds (ETFs)., to upgrade our Lesedi WhatsApp learning bot with brand-new financial literacy and investment learning content.
Why This Partnership Matters
Financial literacy is no longer a “nice to have”—it’s a necessity. But for too many young business owners and entrepreneurs in South Africa, quality financial education is still out of reach. Together, Digify Africa and Satrix are changing that.
Through this partnership:
- Young people, business owners and entrepreneurs across the country will gain free, easy-to-understand lessons on saving, budgeting, and investing
- The content is accessible entirely through WhatsApp, making it both data-light and user-friendly
- Lesedi’s new modules are practical, locally relevant, and designed to help young people and entrepreneurs build real financial resilience
Our CEO and Founder, Gavin Weale, says this partnership is important as the world is changing and requires South Africans to be financially educated. “At Digify Africa, we are committed to transforming livelihoods through digital skills and innovation. Partnering with Satrix allows us to go beyond, by addressing a fundamental need for financial literacy, which is key to long-term empowerment and economic participation.”
“We are incredibly proud to partner with Digify Africa on this important initiative. At Satrix, we believe that building financial confidence starts with access to simple, credible, and engaging financial education content. Through the Lesedi WhatsApp bot, we’re meeting people where they are – on a digital platform they already use – with content that demystifies investing and encourages healthy money habits. We hope that this journey doesn’t just stop with individual understanding, but grows into a ripple effect of financial empowerment, as learners become advocates within their families and communities,” said Duma Mxenge, Head of Business and Market Development at Satrix.
What’s New in Lesedi?
Powered by insights and expertise from Satrix, the upgraded Lesedi Bot will now include:
- A beginner-friendly introduction to investing
- Practical guidance on budgeting and managing money
- How to spot and avoid financial scams
- Strategies for building long-term financial health and independence
All of this is delivered in a format that fits seamlessly into young business owners’ digital lives.
Access ALL new Lesedi learning content here.
